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An Inside Look at Madhappy’s First Shoe    

An Inside Look at Madhappy’s First Shoe

We’re pumped to announce Madhappy’s first step into footwear with the launch of our collaboration with Vault by Vans.

Since they entered the scene fifty years ago, Vans shoes have been a symbol of self-expression for creative people all over the world, making them the perfect partner for us during this month of exploring all things SELF. “We grew up in the 90s in LA and there were only a few brands that felt accessible and inclusive,” explains Madhappy co-founder Mason Spector. “Vans was one of the rarer brands that felt universally accepted and people wore them to death, until their big toes poked through.” The shoes are more than just an accessory to their wearer, he says: “The relationship people create with their Vans makes them feel alive, like they evolve with you.” 

Using the Vans OG Style 43 LX, we created a timeless shoe that features a premium canvas upper and a step-in heel. Embroidered Madhappy logos adorn the tongue and asymmetrical multi-color stitch details are found throughout. The OG vulcanized sole mimics the original Made in California shape and feel. An ice-blue finishes the iconic Vans waffle pattern on the outsole.

When we kicked off the design process for our first shoe, “we knew we wanted to make it about the brand message as much as possible,” says Spector. But how do you create a shoe that evokes the importance of mental health? We started thinking about the contradiction inherent to mental health: our experience of it is uniquely personal, yet at the same time, it’s an experience we all share. We all feel the same six core emotions, despite them occurring at different times in a myriad of different ways. So we created a pair of shoes that leans into the individualization of our experience by allowing for self-expression while drawing a connection between every single person who wears them. 

“In our minds, nothing is cooler than a shoe that can be multiple different versions at the same time,” explains Spector. “Ten different people can buy and wear them and they could look like ten different pairs of shoes that are unique to the person wearing them.” 

It’s the same shoe, but it's what you do with them that makes them special. The shoes come with a bead pack so that you can customize them to fit your personality. You can wear them streamlined with no beads going at the office and then bead them up to hit the beach with friends. You can customize them throughout the day to fit your changing mood or add a favorite mantra, like two of our founders did.

Josh Sitt beaded the word JOURNEY onto his pair, an homage to the fact that, as he says “For everything I do, I try to enjoy the journey, not revere the destination.” Mason Spector chose PAST, explaining that: “I’ve always loved double entendres and things that have multiple meanings. Past is a word that I come back to a lot, especially in dealing with my mental health. So many people want to move forward, to get better and move past things,  but oftentimes we have to go backwards in order to progress – understanding more about our story, our family of origin, and why we are the way we are. To move past we must return to the past.”

These shoes are custom made by and for you. What mantra would you decorate them with to keep top of mind this summer season? Drop it down in the comments below or text it to us on the Hotline at 310.299.9414.