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Behind the Design: Madhappy Alumni    

Behind the Design: Madhappy Alumni

We are excited to announce another chapter of our Madhappy Alumni collection, designed to capture the feeling of being part of something bigger than ourselves. It represents the future, all the places you will go, and the people you will meet. It’s about spreading optimism and growing our community. Never forgetting where you came from and what you learned, and constantly striving to be the best version of ourselves.

The inspiration for the 37-piece collection came from old-school and traditional ideals of academia. “Researching this collection exposed us to a ton of visually rich places, ones that have been the setting for some very familiar parts of American culture,” explains Madhappy graphic designer, Paul Glover. “Anytime there’s a high level of familiarity with our source material, the need to put together the best is paramount – in other words, the bar is high.”

The colors (burgundy, cream, navy, heather gray, plum, and eggshell) were inspired by the collegiate palette set forth by Ivy League schools, according to senior designer Madison Jones: “They’re classic colors that have stood the test of time.” Our new Knitwear products made with an ultra-premium Cotton Cashmere (including rugby long sleeves, knit cardigans, wool blend crewnecks, and a wool golden bear jacket) are inspired by old school uniforms. “These are layering pieces to add to your everyday attire that give an opportunity to showcase who and what you are a part of via the classic embellishments emblazoned on them,” explains Madison Jones, Madhappy’s senior designer. 

The lettering seen throughout the collection was inspired by American collegiate aesthetic traditions from around the mid-century, according to Glover, citing pennants, yearbook covers, and diplomas. “Those visual gestures that say ‘this is an institution’ have such great staying power, so combining them with fashion was the move,” he says.

The Madhappy Alumni collection will be available at Madhappy.com on Tuesday, August 31st at 12PM ET.

BEHIND THE SCENES