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Behind The Design: Madhappy Classics    

Behind The Design: Madhappy Classics

We’re excited to introduce another chapter of our Classics collection with a new Fall palette. Cozy loungewear in a range of colors to reflect our range of emotions. At Madhappy and The Local Optimist, we are all about getting in touch with how we feel. “Our Classics tagline, ‘A color for every feeling,’ really rings true to our creative process when picking colors for every [new] release,” says Madison Jones, Madhappy’s Senior Designer. Behind each color is a deeper meaning: “The pink gives us a tranquil sincerity; the green resembles stable confidence; the blue gives us a feeling of peace and stillness; the orange portrays brave confidence; the navy gives us a sense of comfort; and the marshmallow [provides] a clean, composed state.” This collection will mark the introduction of our Heritage Shorts within our Classics franchise, made with a custom Combed Cotton Fleece. Pieces from this collection have been specialty dyed and sprayed, so each garment is one-of-one. Done in Madhappy’s staple silhouettes, our hope is that this collection helps you express whatever it is that makes you Madhappy.

What makes you feel Madhappy? Let us know in the comments below or send a text to The Local Optimist Hotline at 310.299.9414

The Madhappy Classics collection will be available at Madhappy.com on Tuesday, August 24th at 12PM ET.