☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 
☻  WELCOME TO THE LOCAL OPTIMIST GROUP   ☻   SHOP MADHAPPY  
 

An Exclusive Look at Madhappy Athletics    

An Exclusive Look at Madhappy Athletics

Exercise can have a positive impact on our overall well-being, which is why the second launch of “Madhappy Athletics'' is the perfect match for our focus this month on cultivating more joy. “This collection highlights the connection between mental health and physical health and how working out, sweating, and getting our hearts pumping has been proven to release endorphins and increase dopamine and serotonin levels,” explained Madhappy co-founder Mason Spector. 

The 35-piece collection includes hoodies, crewnecks, sweatpants, sweat shorts, biker tank and short sets, and a warm up jacket and shorts whose inspiration is steeped in nostalgia. “I think there was a purity to what was happening [in fashion] back in the ‘80s that doesn’t exist now,” said Jim Farsetta, Madhappy’s senior graphic designer. The collection’s colors (caspian and icy blues, vintage-inspired heather grey, eggshell white, and orange) were inspired by retro activewear from the ‘80s and old K2 ski designs. “We chose colors that can be worn over and over again, [so you can] pair them as sets or separately without a second thought,” said Madison Jones, Madhappy’s senior designer.

Behind-the-scenes of the Madhappy Athletics shoot.

Science notebooks and textbooks from the ‘80s and ‘90s were also a big inspiration behind the collection’s graphics and font choices. “In the ‘90s, I went to a high school that probably hadn’t replaced their textbooks in twenty years,” said Paul Glover, a graphic designer at Madhappy. “My first understanding of the relationship between sports and design was in the way that I was taught early on about physical education, anatomy, and hearing people talk about Kinesiology. I gravitated towards the way that was visually represented to me, which bled over into sci-fi movies [as well].”  

Halftone and gradient techniques were used to create a sense of motion and evoke DNA, while the torus symbol (which looks like a set of concentric rings) is meant to represent the energy that comes out of the body when we move. 

Behind-the-scenes of the Madhappy Athletics shoot.

The design team was also focused on finding ways to depict how exercise can make you feel. “As someone who has experience with tremendous anxiety, sports were always a place where that anxiety [went away],” said Farsetta. “Our team kept talking about flow state and the connection between our mind, body, and spirit – how exercise is not only a physical thing, but a very spiritual thing, too.” This inspired graphics depicting the mind-body connection and the parasympathetic nervous system which helps prevent hyperactivity in the sympathetic nervous system during exercise and can reduce stress hormone secretion as a result. 

To model the collection in the campaign, Madhappy selected fitness trainers Kirsty Godso and Ariel Foxie. “We wanted to use this moment to really spotlight people who are aligned with our brand and are using physical activity and self-care to really empower people and lift people up,” said Spector. “We wanted people who aren’t self-conscious or shy about who they are.” While on set, we asked Godso and Foxie to weigh in on the impact exercise has on their mental health:

Behind-the-scenes of the Madhappy Athletics shoot.

Kirsty Godso: I’m a terrible meditator, so for me, I’ve always thought of movement as my moving meditation and ultimate therapy. My mental health is always at its best when my body is in routine. I’ve always used exercise as more of a tool for my internal work than my external. It brings me freedom, perspective, and gratitude. On days where I am struggling more than others, I turn to yoga and breathwork to calm my mind. Other days it’s about showing up at the gym or for a run and really gracing myself with some of the intensity I know and love as I always find such comfort and peace in feeling completely breathless in the gym. Either way - exercise is there for me, whichever mental state I am in, and I will forever be indebted to it. 

Ariel Foxie: Exercise acts as a form of release and progression. It helps me manage angst and anxiety, and helps me boost my self-esteem.

To learn more about the fabric and fit of each piece in the collection, check out the size guide below:

Heritage Sweatpant:

  • Size/Fit: True to size, Heavyweight and cozy fit.
  • Material: Signature 100% combed cotton

Heritage Short: 

  • Size/Fit: This style runs short. If you prefer a longer fit we recommend sizing up. Relaxed and vintage feel.
  • Material: Signature 100% combed cotton

Heritage Crewneck: 

  • Size/Fit:  Fit is oversized. For a true to size fit, select one size down.
  • Material: Signature 100% combed cotton

Side Pocket Hoodie: 

  • Size/Fit: Fit is oversized. For a true to size fit, select one size down.
  • Material/Detail: Signature 100% combed cotton. Ribbed cuffs & hem. Side Pockets

Middle Weight Tee (Unisex):

  • Size/Fit: Fit is true to size. A slightly boxier fit and vintage feel.
  • Material/Detail: 100% Organic Cotton

Middle Weight Tee (Womens):

  • Size/Fit: Fit is true to size. A slightly boxy cropped fit with a raw edge hem.
  • Material/Detail: 100% Organic Cotton

Nylon Quarter-Zip:

  • Size/Fit: Fit is true to size. A lightweight cropped ½ zip jacket. 
  • Material/Detail: 60% polyester / 40% nylon lightweight, quick-dry fabric

Sports Bra:

  • Size/Fit: Fit is true to size. A tank-style sports bra w/ a branded elastic waistband, geared more towards loungewear.
  • Material/Detail: Fabric - 46% Supima cotton 46% micro modal & 8% spandex buttery soft french terry.

Tech Sports Bra: 

  • Size/Fit: Fit is true to size. A spandex racerback sports bra, geared more towards activewear.
  • Material/Detail: 79% nylon 21% spandex tech fabric

Biker Tank: 

  • Size/Fit: Fit is true to size. A double-layer tank w/ elastic, geared more towards loungewear.
  • Material/Detail: 46% Supima cotton 46% micro modal & 8% spandex buttery soft french terry

Biker Short:

  • Size/Fit: Fit is true to size. A mid-thigh length short w/ elastic in WB, geared more towards loungewear.
  • Material/Detail: 46% Supima cotton 46% micro modal & 8% spandex buttery soft french terry

Tech Short:

  • Size/Fit: Fit is true to size. A spandex workout short, geared more towards activewear.
  • Material/Detail: 79% nylon 21% spandex tech fabric

Legging: 

  • Size/Fit: Fit is true to size. A comfy legging w/ a branded elastic waistband, geared more towards loungewear.
  • Material/Detail: Fabric - 46% Supima cotton 46% micro modal & 8% spandex buttery soft french terry.

Warm Up Short:

  • Size/Fit: Fit is true to size. A multifunctional short w/ elastic in waistband, geared more towards activewear.
  • Material/Detail: 60% polyester / 40% nylon lightweight, quick-dry fabric

Warm Up Jacket: 

  • Size/Fit: Fit is true to size. A multifunctional full zip jacket w/ elastic in waistband, geared more towards activewear.
  • Material/Detail: 60% polyester / 40% nylon, lightweight, quick dry fabric

The Madhappy Athletics Collection will be available at Madhappy.com on Tuesday, July 27th at 12PM ET.